Responsibilities :
Product Strategy & Omnichannel Experience
● Lead the front-end product roadmap for Central Group’s e-commerce web and mobile platforms, aligning digital features with store-led omnichannel services (e.g., Click & Collect, 1-Hour Delivery, Store Fulfillment).
● Optimize core front-end customer journeys—including Homepage merchandising, Search & Navigation, Product Detail Pages (PDP), Express Checkout, and Payment Gateway UI.
● Integrate loyalty and ecosystem offerings (e.g., The1 point redemptions, cross-BU promotional vouchers) into frictionless micro-interactions.
Sprint Execution & Backlog Management
● Lead grooming, sprint planning, and daily stand-ups for a dedicated engineering team (~10 developers) and QA team (~3 QA specialists).
● Translate business goals and technical intake requests across multiple Business Units (BUs) into clear, prioritized user stories with rigorous acceptance criteria.
● Maintain a healthy, highly structured Jira backlog, managing tradeoffs between technical debt, velocity, and commercial value.
● Serve as the single source of truth for scope decisions, acceptance testing, and release readiness.
UX Optimization & Data-Driven Growth
● Collaborate with UI/UX leads to design responsive, mobile-first interfaces tailored for Thai digital
consumer behaviors.
● Define A/B testing hypotheses (using platforms like Optimizely or VWO) to constantly refine conversion rates, Average Order Value (AOV), and funnel completion.
● Monitor front-end performance metrics (GA4, Core Web Vitals, page load speeds, drop-off rates) to identify friction points and prioritize bug fixes or performance enhancements.
Multi-Stakeholder Alignment
● Partner closely with BU Leads, Commercial Merchandising, Marketing, Tech Leads, and Platform Product Managers to streamline technical intake processes and align release schedules.
● Maintain clear technical workflow documentation (Jira Product Discovery, Confluence, draw.io process flows) to ensure seamless cross-functional delivery.
Qualifications & Requirements
Experience
● 3–5+ years of experience as a Product Owner or Digital Product Manager, with a dedicated focus on front-end e-commerce, mobile apps, or high-volume DTC web applications.
● Demonstrated success leading cross-functional Scrum teams (developers, QA engineers, UX designers).
● Hands-on experience with modern e-commerce platform architectures (e.g., Headless Commerce, React/Next.js front-ends, Magento/Adobe Commerce, Salesforce Commerce Cloud).
● Deep operational experience within Southeast Asian digital ecosystem dynamics (local payment gateways like PromptPay, local logistics integrations, e-vouchers).
Technical & Functional Capabilities
● Strong proficiency with modern agile workflow tooling (Jira, Confluence, Jira Product Discovery, draw.io).
● Deep understanding of front-end web performance factors (Core Web Vitals, image optimization, client-side rendering) and mobile UI/UX principles.
● Solid experience leveraging web analytics tools (GA4, Amplitude, Hotjar) to inform backlog prioritization.
Soft Skills & Language
● Strong leadership and facilitation skills; comfortable translating complex technical requirements to non-technical business stakeholders.
● Fluency in English (professional level required); proficiency in Thai is highly desirable to facilitate cross-BU communication.