Key Roles and Responsibilities:
- Drive the end-to-end creative process, from ideation to implementation, of new merchandise concepts for assigned product categories, including strategic direction, branding, business models, and category strategies.
- Develop tailored merchandise strategies, store layouts, and category tactics to meet customer needs and enhance value by store format.
- Lead the development and evolution of merchandise concepts using insights from global and local market trends, customer behavior analysis, and competitive benchmarking.
- Monitor P&L performance, ensuring sales and profit optimization for assigned categories through category management processes such as range management, assortment selection, and space optimization.
- Utilize customer insights, basket analysis, and data-driven decision-making to deliver the highest sales and operational efficiency for each product category.
- Collaborate with cross-functional teams, including concept commercial and communication teams, to create and execute a robust commercial strategy.
- Ensure operational excellence and seamless execution of new merchandise concepts across all stores.
- Lead category-specific projects, driving strategy and execution with agility while managing all details with precision.
Qualification:
- Bachelor’s or Master’s Degree in Marketing, Business Administration, or a related field.
- At least 5 years of experience in product or category marketing/branding in the food retail (supermarkets, convenience stores) or FMCG industries.
- Comfortable working in a start-up-like environment with the ability to manage both high-level strategy and detailed execution with agility.
- Strong project management skills with an advanced capability to drive results.
- Excellent analytical skills combined with creative problem-solving abilities.
- Strong interpersonal, communication, and presentation skills.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
- Strong organizational and time management skills.
- Ability to work at the Central Chaengwattana Office Tower.