Responsibilities :
• Own and drive onsite experience design for new features, feature improvements, and onsite content pages across web and mobile platforms.
• Translate business goals, customer insights, and user pain points into intuitive, elegant, and conversion-focused experiences.
• Conduct primary user research activities such as user interviews, usability testing, journey mapping, behavioral analysis, and competitor benchmarking to identify customer needs and opportunity areas.
• Facilitate and coordinate cross-functional discovery sessions with Product, Business, Engineering, Content, and Marketing teams to define requirements, align priorities, and shape product direction.
• Create user flows, wireframes, prototypes, and high-fidelity UI designs that balance usability, aesthetics, scalability, and commercial objectives.
• Partner closely with Product Owners (POs) to gather, analyze, and refine business requirements, user stories, acceptance criteria, and feature scope.
• Collaborate with developers to ensure high-quality implementation and consistency between intended and delivered experience.
• Identify opportunities to improve customer journeys, product discovery, engagement, and conversion through data-driven UX improvements.
• Help maintain and prioritize UX-related initiatives within the product backlog.
• Ensure design consistency by contributing to and utilizing design systems, interaction patterns, and UX best practices.
Qualifications :
• 3–6 years of experience in UX/UI Design, Product Design, or Experience Design, ideally within e-commerce, marketplace, or digital product environments.
• Strong portfolio showcasing end-to-end UX thinking, customer journey design, and UI execution across web and mobile products.
• Experience designing customer-centric digital experiences with strong understanding of usability, interaction design, and information architecture.
• Ability to conduct and synthesize primary user research into actionable design recommendations.
• Familiarity with discovery processes, workshop facilitation, and cross-functional stakeholder collaboration.
• Experience working in Agile/Scrum product development environments.
• Proficiency in Figma and collaboration tools such as Jira, Confluence, and Miro.
• Strong communication and presentation skills in both Thai and English.
• Ability to balance customer needs, business goals, and technical constraints in decision-making.
Preferred Qualities
• Understanding of e-commerce UX best practices including product discovery, search, navigation, PDP, cart, checkout, personalization, and content-led experiences.
• Strong sense of ownership and customer empathy.
• Comfortable working in fast-paced, cross-functional environments.
• Be able to navigate in ambiguity situation