CRM Data Analysis Manager

บริษัท เซ็นทรัลมาร์เก็ตติ้งกรุ๊ป จำกัด Sirinrat Building (Rama4 Road) ประกาศเมื่อ : 06 Jan 2021

Data Analysis & Report:

• Deliver regular report and dashboard to team to monitor brands’ customers performance with commercial recommendations
• Help answer business questions by using customer transaction data
• Deliver campaign evaluation report with insightful recommendation to keep developing better campaign with good response and positive ROI
• Educate CRM and CMG team to understand and utilize customer insight which will be able to maximize customer lifetime value with great experience
• Bring customer insight and recommend to team to develop Data – Driven Customer campaign to ensure that CRM plan was developed to reach right target with right offer and experience (One off campaign and Customer journey)

Data Management:

• Monitor and ensure correctness of database to maintain data quality
• Clearly understand Tableau and Tableau BU Champion
• Be a key contact point with The 1 Data team for an additional request and regular coordination

New Initiatives:

• Responsible for a project management on new initiatives related to CRM Customer data


Requirements

• Bachelor’s degree or higher in Statistics, Science, Business Administration, or related field
• At least 3-5 years working experiences in Business Intelligence, CRM, Business Analytics or related fields
• Experience in Retail Marketing/FMCG industry is preferable
• Experience with Tableau will be advantage
• Good command in written and verbal communication skills – English, strong interpersonal communication
• Strong analytical and problem-solving skill plus logical thinking
• Good team player & collaborative

Contact K. Wattanachai 

Tel. 02-101-8109
Mobile: 065-719-4963

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